Research Narrative Presents:
The THINKerry

🎧 Episode 5:

Researching Creative Content

Passion, Emotion, and Reading Between the Lines of Audience Feedback 

August 7, 2019

Game of Thrones. Marvel movies. Star Wars. This is Us. Pitch Perfect.

When it comes to entertainment content, audiences aren’t just consumers, they’re passionate and voracious fans. So how can you anticipate and measure that fandom before a movie franchise launches, a show kicks off, or a series enters a new season? What makes entertainment research different from other types of market research? And what makes the researchers behind media research unique in their skill set?

Join us on a walk down creativity lane during this two-part feature of The THINKerry podcast. Learn about balancing economics with art, accurately assessing “doomsday” and “your baby’s ugly!” feedback, and understanding when boredom is a bigger red flag than negativity.

Part 1:

Part 2:

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