Research Narrative Presents:
The THINKerry

🎧 Episode 9:

The Power of Persuasion

How Can We Motivate People From Insights to Action?

October 2nd, 2019

Confirmation Bias

noun: the tendency to interpret new evidence as confirmation of one’s existing beliefs or theories.

Dunning–Kruger Effect

noun: a cognitive bias in which people mistakenly assess their cognitive ability as greater than it is. It is related to the cognitive bias of illusory superiority and comes from the inability of people to recognize their lack of ability.

You’ve completed a fantastic research study. You’ve thoughtfully prepared a thorough report of insights, backed by rigorous data analysis. You go to give that presentation and…it falls on deaf ears. Maybe even a room full of people who enthusiastically sponsored the research begin to protest the outcomes of it.

From market research to climate science, research from experts is often met with distrust. Why is it that great research sometimes fails to be persuasive? And how can researchers overcome that? In this episode, we’ll talk about mitigating psychology confounds such as Confirmation Bias and the Dunning Kruger Effect and share tips for overcoming those challenges. 


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