Research Narrative Presents:
The THINKerry

🎧 Episode 2 ½:

Avoiding the Pitfalls of Segmentation

Anticipating and Tackling Common Challenges.

Methodological Design
Research Planning

April 26, 2019

In this postscript to “Getting the Most Out of Your Segmentation Study”, we chat about all the things that can – and do – go wrong in segmentation research. Kerry and Dr. J share their advice in how to anticipate challenges and lay the groundwork to avoid common pitfalls.


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