OUR SERVICES

Audience and Consumer Research

 

Research Narrative offers a wide range of both quantitative and qualitative research services. We draw from our vast tool kit of research methods to devise the best possible research approach for you, taking time to get to know your organization, and ultimately collaborating closely with you to generate action steps that are clear and impactful.


 


OUR AREAS OF EXPERTISE

  • Brand and re-brand strategy
  • Market (re)positioning
  • Consumer/audience segmentation
  • Content evaluation
  • Program strategy – TV, radio, web/online video
  • Talent evaluation (on-air personalities)
  • Ad testing/ad effectiveness/brand lift
  • Messaging effectiveness and optimization (including copy testing)
  • Sales positioning
  • Digital/social analytics
  • Media impact analysis
  • Social impact evaluation

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OUR METHODOLOGY TOOLKIT

  • Surveys (online, mobile, and phone)
  • Eye tracking and facial recognition
  • Click mapping and heat maps
  • Dial testing (online and live)
  • Moderated online communities (digital diaries, message board forums, and online chat sessions)
  • Focus groups (online and in-person)
  • 1 on 1 in-depth interviews (B2B and B2C)
  • Digital and in-person ethnography
  • Moderated UX sessions

 

 

REINVENT

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REPOSITION

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OUR SERVICES (cont’d)


> Audience & Consumer Research
Consumer Insights Advisory
Strategic Planning
Impact Evaluation
Data Journalism


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