Audience and Consumer Research


We’re often asked, “Do you specialize in qualitative or quantitative research?” The answer is both, but our real specialty is solving problems and shedding light on pathways to opportunity.

We’ve found that the best way to do that is to remain methodology-agnostic, matching the ideal approach with your organizational objectives.

Our superpower is hybridizing different methodologies into a custom research plan that best answers your questions and drives impact.

And we don’t just pass off a report, transcripts, or data tables. We work closely with you to develop the right deliverable – whether that’s a digital dashboard, a narrative memo, a dynamic multimedia presentation, an interactive activation workshop, or a combination.



Our real expertise is answering business questions, and on every initiative, we start with the central questions at hand.

What are we trying to learn? How will the research be used, by whom, and what organizational decisions will this inform? What outcomes are at stake?

Everything we design, analyze, report, and activate flows from those initial, foundational questions.




  • Brand and re-brand strategy
  • Value proposition, competitive positioning, and market (re)positioning (including sales positioning)
  • Target consumer/audience definition and segmentation
  • Customer journey mapping and opportunities
  • Customer satisfaction
  • Employee satisfaction (part of our strategic planning work)
  • Student and alumni engagement (education sector)
  • Audience engagement (media sector)
  • Content / portfolio strategy
  • Product / service definition, including new product develop and go-to-market strategy
  • Programming and local programming strategy (media sector)
  • “Build the right thing” user experience prioritization for websites and mobile apps
  • Media and social impact evaluation


  • Concept testing
  • Content evaluation
  • Program strategy – TV, radio, web/online video
  • Talent evaluation (on-air personalities)
  • Ad testing/ad effectiveness/brand lift assessment
  • Messaging effectiveness and optimization (including copy testing)
  • Package testing (including image testing)
  • Logo testing
  • “Build the thing right” user experience optimization for websites, web apps, and mobile apps



  • Surveys (online, mobile, and phone)
  • Eye tracking and facial recognition
  • Click mapping and heat maps
  • Dial testing (online and live)
  • Analytics (digital, social)
  • Moderated online communities (e.g. message board forums and online chat sessions)
  • Focus groups (both in-person and via online video)
  • Interactive workshops with creative collaging, divergent and convergent “cascade session” brainstorming, storyboarding, and creative concepting
  • 1 on 1 in-depth interviews (B2B, B2C)
  • User/interaction interviews (moderated and unmoderated)
  • Ethnographies (in-home and digital)
  • Digital diaries
  • Friendship dyads and triads
  • Parent/child dyads



Our expertise, our style. Flippable, shareable, downloadable, printable, colorful, insightful, enjoyable, and original. See for yourself!

Flip through BRAND > Flip through AUDIENCE >



Want to learn more about audience and consumer research? Click here to request a free 30-minute consultation!




> Audience & Consumer Research
Consumer Insights Advisory
Strategic Planning
Impact Evaluation
Data Journalism

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